David R. Lear Public Relations, LLC

Personal and corporate citizenship calls for steadfast and undeterred compliance with the law. Good citizens can be characterized by that ability to fuse their commitment to profit gain with an integrity that allows their commitment to never weaken.

It is our deep belief that conscious and multifaceted judgments support commitments to financial performance standards, as well as to the economies in which individuals and companies operate. It is out of this belief that we practice the art and science of Public Relations.

Our unique niche calls for unique communications tactics and strategies. Since our conception in early 2007, our CSER (Corporate Social and Environmental Responsibility) has taught us the importance of:

RELEVANCY: saying what is and is not working

TRANSPARENCY: describing what needs improvement, against what comparison, and what is being done about it

AUTHENTICITY: accurately describing the challenge and opportunity, and what the "want to be" involves

A CSER message is clear and powerful. It says that the company can be trusted, is committed to real improvement and is willing to have a two-way dialogue with its audiences.

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