LearPR's practice is designed to strategically enhance the social, environmental, and economic bottom line of all of its clients. Our unique communications approach allows us to lead our clients to identifying and demystifying an increasingly complex public values/behavior divide.
Communications as seen by
LearPR |
Communications as seen by
traditional PR firms & practitioners |
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Scientific (based on social science, knowledge drawn from psychology, social learning, etc.) |
Intuitive |
|
Audience-centric
(what the target audience receivers, understands and accepts) |
Author-centric
(what the author or organization wants to say) |
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Outcomes Oriented
(i.e. effects) |
Outputs Oriented
(i.e. production & processes such as press releases, events, etc) |
As strategists, we can pinpoint the critical motivations that spur behavioral change. This puts us in the best position to craft compelling communications that appeal to those motivations, as well as aid the consumer in overcoming perceived hurdles that may discourage them from making the environmental choice.
We can assist with charting the long-range focus for clients grappling with the kind of complex issues-management task faced by many companies across various sectors. As PR professionals, we can best design messages based on researched attitudes and behaviors and adjust strategies as consumer realities shift.
Public Relations as Planned by David R. Lear Public Relations, LLC
This particular model of the public relations plan can be used not only for designing specific campaigns, but can also be used for designing the overall general marketing plan for an organization.
All work conducted by David R. Lear Public Relations, L.L.C. is derived from the variables used to complete this chart, be it as part of the marketing plan in general, or within a specific campaign.
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